There have been many successful workshops for some self-proclaimed social media novices in Rotary over the years.
Some of the common topics covered are “How to set up a Rotary club Facebook page” and “Branding yourself and the club on Facebook”.
But the biggest questions asked at these events and certainly asked most often, are "what sort of social media content do I post?" And, "how do we make it go viral!"
These are very important questions in today’s social media world where, as Bill Gates put it back in 1996, CONTENT IS KING!
So, to help clubs and club public image chairs and their committees out and make sure you never run out of ideas, here are some suggestions for content you can post on your Facebook page.
1. Showcase members: Highlight your club members on your page with a “Member of the month” initiative. It gives your members a chance at 15 minutes of fame by featuring the fantastic work they do for your club. You could also wish your club members a happy birthday or acknowledge another significant event. This type of post will personalise your presence on social media.
2. Club photos: Take photos of your happy club members engaged in a service project or enjoying an interesting guest speaker at the meeting.
3. Questions: Pose simple questions that your fans can answer quickly. Something like, “Why are you a Rotarian?”
4. A day in the life post: Give a recap of a typical day in the life of one of your members at their place of work, or living the high life of retirement.
5. Share the news: Link to a popular news story about Rotary. The My Rotary and Rotary Voices websites and Facebook pages have a lot of current and interesting stories about the various activities Rotary clubs and Rotarians are doing.
6. Take a trip down memory lane: A new social media tradition is to share something from the past on a Thursday or a Friday, titled appropriately enough as #ThrowbackThursday and #FlashbackFriday, so share photos of your club history or your very first service project.
7. Updates: Tell your Facebook fans about upcoming guest speakers, exciting club projects or other events that have been planned, or even update them on a successful event that’s just happened.
To receive the maximum amount of engagement from your audience...deliver the right content and you will see your club lead the way in the Rotary social media revolution!
Article by APIC Evan Burrell