- Because just knowing about Rotary often isn’t enough to spark people’s interest and spur them to get involved.
- When people understand what your club does to make the world a better place, they’ll be motivated to support your efforts and get involved. Strengthening Rotary’s public image in your community will help you attract members, volunteers, partners, and donors.
- Promoting your club’s good work in the local news media and on social media can also engage current members. Keeping members involved is much easier when they take pride in your club’s accomplishments.
- People in the community are more likely to donate their time and money when they see the impact of your club’s projects. It’s also easier to find local partners to work with when they know and trust your club.
- Enhancing your club’s public image also helps your club stand out from all the other opportunities that members of your community have to donate, volunteer, and get involved.
- As a Rotary member, you are an ambassador for our brand. Because you have direct experience with Rotary, you are in the best position to raise awareness and understanding among those who don’t know us.
- Your club’s interactions with the community greatly influence how people think about Rotary.
- Help your club build a strong public image in your community:
- Publicize your projects and activities to influence how your club is perceived.
- Share stories about how your club’s projects affect the lives of people in your community.
- Present your club as vibrant and your members as people of action.
- Social Media: Post photos that reflect your club’s diversity. Share news and personal stories about club projects and events. Invite your followers to learn more about your activities by providing links to your club website.
- Events: Plan activities that are of interest to your community. Encourage the public to participate in your events to build awareness of and support for your club.
- Website: Make sure your website shows up-to-date information about your club and its activities. Use images and videos that feature club members working together, having fun, and making positive changes in the community. Update your website frequently.
- Partnerships: Work with local organizations to increase both your visibility and your impact.
