Unveiling People of Action Campaign

Rotary International was excited to reveal a new public image campaign, People of Action, at this year’s Rotary International Convention in Atlanta, Georgia, USA. As Rotarians from all over the world came to Atlanta, they experienced and learnt about this global campaign for the first time at the convention, held at Atlanta’s Georgia World Congress Center, 10-14 June 2017.

 

Convention attendees were greeted by new People of Action advertisements on billboards at the airport and around the city of Atlanta. At the venue, the ads were prominently displayed in the convention halls—on the windows and banners throughout the conference center.

 

There was also a full agenda to help introduce and inform Rotarians about the new campaign. During one of the plenary sessions, John Smarge, Chair of the Communications Committee, showed the campaign video and talked about this campaign as an important next step in promoting awareness and understanding of Rotary, as well as the impact Rotarians make around the world.

 

Rotary’s social media team will soon publish the People of Action campaign on their Rotary channels in all Rotary languages.

Whether you attended this year’s convention or not, it’s a good time to start planning for how your club will use the People of Action campaign ad to promote Rotary in your community.