2017 Zone 34 Public Image Citation

Posted by Sean Paddy on Sep 29, 2016
 
 
How we as Rotary Clubs share our story with the world is vital to our future. through a unified Rotary look and clear and compelling voice, we are enhancing our legacy as one of the most widely recognized and respected organizations in the world. Every Rotary year, clubs who have distinguished themselves by meeting the high standards in Public Image and Relations are recognized and awarded by Rotary Zone 33/34 with the Zone Public Image Citation. Last year (2015-2016), nine clubs in District 7030 received recognition and we think that we can do even better in 2016-2017.
 
RI encourages the efforts of Rotary Clubs, with the support of their District, to enhance Rotary's Public Image. It is the responsibility of every Club and District to develop plans and initiate activities that will enhance the organization's visibility and help implement Rotary's global brand awareness initiative.
 
Rotary Clubs throughout Zone 34 are already doing a great job in creating a positive Public Image in their communities. The Zone PI Citation serves the purpose of recognizing these Clubs for their efforts and, at the same time, they encourage those Clubs which have not yet developed a PR/PI Plan to do so.
 
Submission deadline is 31st March, 2017
 
GUIDELINES:
 
Required Activities (must complete all by 31st March 2017):
  1. Develop a club Public Relations plan and submit it to the District PR Team.
  2. Define your club’s signature activity, event, fundraiser, project and promote it to the public and Rotary Club Central.
  3. Organize an event that results in significant media coverage, that engages your members and offers the opportunity to promote your club and The Rotary Foundation Centennial. Submit a report of your event with examples of media coverage to the District PR Team. 
  4. Establish a club website, or enhance your club’s existing site, using the current RI logo guidelines and inform the District PR Team.
Additional Activities (must complete at least two by 31st March 2017):
  • Start or update an electronic club newsletter, using the current Voice and Visual Identity Guidelines. Publicize it to non-Rotarians and the local media.
  • Use social networking to publicize your club’s activities, enhance Public Image and recruit prospective members.
  • Hold at least one fellowship, networking or collaborative event that is open to the public and partners with at least one other club. Use the opportunity to introduce non-Rotarians to Rotary. Post the event on Rotary Club Central.
  • Have at least one event combined with another club that focuses on PolioPlus to bring attention to the public promoting our successes and send to the media and Rotary Club Central.
  • Post at least one event in Rotary Showcase.
Once ready to apply, a Club President must complete and sign the submission form and submit to the District PR Team no later than 31st March 2017.
 
Clubs are encouraged to use the resources available on the District Website and, where necessary, ask the District PR Team for any assistance in developing their PR/PI plans and activities...help is always available.
 
Clubs must submit all the necessary information to the District PR Team, in addition to their application in order for it to be validated before being considered by the Zone. Please note that the application alone does not qualify a club for consideration - for each of the required and additional activities a club achieves, proof of such should be provided. Also, information does not need to all come at once - clubs may submit their accomplishments at any point during the course of the year (once prior to the deadline date).
 
Click here to download the Zone 34 PI Citation submission form.
 
For more information on the Zone 34 PI Citation, please contact the District PR Team