Material For Club Public Relations Committee
As a club committee chair you help make your club a successful, thriving, and fun place. Whether you have been appointed as a committee chair or serve as a committee member, you can help your club improve your communities and develop leaders.
SOME OF WHAT YOU DO
- Oversees committee functions
- Convenes regular committee meetings and activities
- Supervises and coordinates the committee’s work
- Reports activities to club board
Public relations efforts are vital to Rotary’s continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Effective PR campaigns build positive, strong relationships with their audiences. But promoting Rotary’s work in the best possible way and sharing your stories effectively with the public and the media are not easy tasks. The Club Public Relations (aka Public Image) Committee develops and implements plans to provide the public with information about Rotary and to promote the club’s service projects and activities. Having strong public relations ensures that communities around the world know that Rotary is a credible organization that meets real needs. When a Rotary club has a positive public image, current members are motivated to be active and prospective members are eager to join.
Some of the responsibilities of the Club Public Relations Committee include:
- Develop committee goals to achieve the club's public relations goals for the coming year.
- Familiarize yourself with available RI PR resources
- Promote Rotary and your Rotary club in your community.
- Create awareness of club activities among club members, media, and the general public
- Work with Rotarians in your club to maximize public relations efforts.
- Understand the components of public relations that will help you promote Rotary to the community.
- Know Rotary's key messages and be able to use them when speaking in public.
- Enhance club projects and activities to make them more appealing to the media, existing and potential project partners and the public
- Help to create a public image conducive to membership development
- Assigning a liaison to each of the standing club committees so as to enhance your public outreach capabilities and ensure your committee is up-to-date on all club activities.
- Conduct any other activities associated with the effective operation of the club.
This section of the website is designed to help clubs promote projects and activities and increase public awareness about your Club and Rotary in general. It includes best practices, documents, manuals and how-to instructions, as well as, sample promotional and media-related materials. Every Club, and, in particular, Club PR chairs, should use this section as a resource and to additionally engage in club and district public image events and activities.
Please also refer to the 2016-2017 District 7030 Goals to see the latest plans and objectives for Public Relations.
AN IMPORTANT NOTE ABOUT BRANDING AND PUBLIC IMAGE:
When promoting your event or activity, please keep in mind that Rotary International embarked on a multi-year initiative of unprecedented scale to strengthen our image. All clubs need to do their part in protecting and promoting the Rotary "brand," which includes proper and consistent use of the Rotary logo, fonts, colors, and imagery. The goal is to create a cohesive image across all of our communications and promotional materials. An entire manual is devoted to the subject. Every Club Officer, and in particular, Club PR Chairs, should have a copy of this manual (2015 Tell Rotary's Story: Voice And Visual Identity Guidelines For Rotarians) and follow Rotary's guidelines for proper use of colors, fonts, and logos on all promotional materials that you produce. There's also a quick-start summary of the basics provided by Rotary International via the 2015 Identity At A Glance document.
Promoting Rotary can be as simple as wearing your Rotary pin or as elaborate as organizing an integrated marketing campaign. By increasing the public's understanding of your Club's activities, projects and goals, as well as that of Rotary as a whole, we're strengthening our ability to make an impact in communities around the world. As a side benefit, the publicity you generate may help you attract both new members to your club, as well as, new sources of funding!
GETTING STARTED:
The page contains a variety of PR training materials as well as sample PR & Promotional Materials that you can customize for your club.
The page contains a variety of PR training materials as well as sample PR & Promotional Materials that you can customize for your club.
ADDITIONAL RESOURCES: Rotary International sets an impressive example of how to do a good job at public relations. In addition to providing information about Rotary to site visitors and the media, the international website also provides a cache of resources for promoting your own club and your projects, achievements, and activities.
The following list contains information relevant to Club Public Relations Committees & Chairs:
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FILE
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YEAR
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DOWNLOAD
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| Roles & Responsibilities | |||
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- Club Public Relations Overview
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2016
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- Club Public Relations Chair Job Description
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2016
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- Lead Your Club: Club Public Relations Chair's Manual
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2016
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- Effective Public Relations: A Guide For Rotary Clubs
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2013
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- Media Crisis Handbook
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| Guidelines | |||
| - Public Relations Guidelines for Clubs in D7030 | 2017 | ||
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- D7030 Public Relations Best Practices
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2016
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- Making Public Image Work For You: Public Relations Hints
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2016
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- Making Public Image Work For You: Public Relations Guidelines
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2016
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- Public Image 101 Or Marketing 101
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2016
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- Public Image Checklist
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2016
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- 3 Ways To Connect With Your Audience
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2013
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- Ethics And Public Relations
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2011
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- PR Quick Guide ToolKit
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- Public Image Kit
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2014
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- Public Image Manual
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2016
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- Public Relations Cheat Sheet
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| Rotary Branding | |||
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- Tell Rotary's Story: Voice And Visual Identity Guidelines For Rotarians
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2015
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- Strengthening Rotary: Message, Voice & Visual Identity Early Adopters
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2013
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- Strengthening Rotary’s Image
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- Identity At A Glance
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2015
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- Rotary Brand FAQS
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2015
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- Visual Identity Guidelines: Rotary's Programs For Young Leaders
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2015
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- Strengthening Rotary FAQ
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2013
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- Ideas Book: Our Identity In Action
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2014
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- Branding
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- Webinar: Rotary Identity Elements
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- Webinar: Logos
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| - Speaking In Rotary's Voice | 2016 | VIEW | |
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Messaging Guidelines
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2014
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Free Club Advertising Guide
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2016
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| Websites | |||
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- Quick Start Guide For Club Websites
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2015
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- Building Your Club's Website
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2016
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- What Makes A Good Web Site
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- Top 10 Tips to a Great Web Page
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- Maximizing Your Online Presence
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| Social Media In Rotary | |||
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- Using Social Media In Rotary
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- Rotary International Social Media Links
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2016
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- Rotary Social Media
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2015
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- Rotary Social Media Guidebook
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2016
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- Why Use Social Media For Rotary
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2010
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- Applying The New Branding To Social Media
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2016
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| Social Media Tips | |||
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- Social Media Glossary
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2016
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- Social Media for Younger Members And New Generations
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2015
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- Getting Started: Your Guide To Joining The World Of Social Media
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- The Optimal Social Strategy: Leveraging Content to Drive Business Results
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2013
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- Sample Social Media Calendar [District 7930]
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- Mobile And Social Web For Public Media
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- Power Of Participation In Social Media
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2015
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- 10 Tips On How To Manage Social Media Communities
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- Step By Step Social Media Training For Rotary Clubs (Video Playlist)
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- Social Media Tutorials (Video Playlist)
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- How To Monitor Social Media In 10 Minutes A Day
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2013
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| - Tactical Ways To Use Social Media To Promote Rotary | 2016 | VIEW | |
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- Facebook Pages vs. Groups
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2016
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- Facebook Toolkit
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2016
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- An Overview On The Science Of Facebook
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2013
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- The Science Of Marketing: Facebook
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2013
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- How To Master Facebook Marketing In 10 Days
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2011
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- How To Generate Leads Using Facebook
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2013
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- Beyond The Facebook Business Page
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2013
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- How To Grow Your Facebook Audience: 8 Success Tips
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2015
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- A Scientific Guide To Writing Great Headlines On Blogs And Social Media
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2013
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- Ways To Grow Your Facebook Small Business Community
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2016-18
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- A Guide To Using Facebook For Business
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2014
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- 10 Suggestions For Your Facebook Page To Promote Polio Eradication
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- Five Things Every Rotary Club Facebook Page Should Have
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2014
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- Using Facebook For Rotary: How To Set Up And Use Your Club's Facebook Page
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- 10 Tips For Using The iPhone For Posting Video On Facebook Pages
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- LinkedIn ToolKit
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2016
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- LinkedIn For Marketing - The Best Kept Secret
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2013
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- Twitter 101
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2016
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- Social Media Marketing - Twitter & Microblogging
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2013
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Rotary Global Rewards Promotional Toolkit
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2015
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End Polio Now Lighting Toolkit
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2013
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100 Ways To Celebrate World Rotary Day
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| Rotary Has Heart | |||
| - What Is Rotary Has Heart? | 2016 | VIEW | |
| - Rotary Has Heart 2017 | 2017 | VIEW | |
| - Rotary Has Heart Toolkit | 2017 | ZIP | |
| Zone 34 Public Image Citation | |||
| - Guidelines | 2017 | VIEW | |
| - Brochure/Application | 2017 | FR | |
| Zone 34 Club Video Contest | |||
| - Guidelines | 2017 | VIEW | |
| - Brochure/Application | 2017 | FR | |
| Zone 34's 100/100/100 Video Contest | |||
| - Brochure/Application | 2017 | FR | |
| Templates | |||
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- Sample Press Releases & Templates
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- Webinar: Flyers
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- Webinar: Creating A Club Presentation
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- Webinar: Club Stationery
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- Webinar: Club Brochures
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- Club Brochure Toolkit
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2013
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| Promo Videos | |||
| - What Is Rotary? | VIEW | ||
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- Rotary Basics
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2015
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- Doing Good - Intro To Rotary
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| - A Century of Doing Good In The World - Who We Are | VIEW | ||
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How To Download A Video From RI
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2016
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Online Resources for Public Relations and Promotion
In addition to the Rotary Brand Center, you can find useful information about public relations and promotion at the following sites.
- Why did you join Rotary testimonials
- Why join Rotary? 20 answers!
- Rotary International Social Media links
- Sample Social Media Monthly Calendar (courtesy of District 7930)
- What can social media do for you video
- Rotary Strengthened Their Brand by Simplifying It (Harvard Business Review blog)
- PR Basics (Entrepreneur.com)
- How to Promote Your Nonprofit
- 21 Ways Non-Profits Can Leverage Social Media
Here are some links to Rotary videos that you can use with the public and prospective members. Feel free to send them to your local cable TV stations and use them at your meetings and events. If you need some help, take a look at how to download a Rotary video.
- Share Your Story (Rotary YouTube video)
- Rotary International Videos on Vimeo
- Additional Rotary International Videos on Vimeo
- Videos on Rotary.org
- Rotary.org Media Center, including videos
- Watch this year’s most popular Rotary membership videos
- Rotary videos on iTunes
Please contact the District PR Team if you have any questions related to the information presented herein and/or would like to suggest or offer any additional material.